tomorrow and beyond — what is your bond with brands?
Whether we like it or not, we all have relationships with brands. Regardless of if we feel grateful for their partnership or resentful of their persuasion, there’s no escaping their intimate involvement in our daily lives. But these relationships are changing. Fast. From milkmen to delivery drones and Corn Flakes to the Kardashians, emerging technologies continue breaking the rules.
It’s a scary but remarkable time for a company, or even an individual, to set out to create change. And reconsidering the power of brand as a catalyst for new thinking, new experiences and new connection is a great place to begin. Like me: Our bond with brands invites visitors to consider the role of brand in your own life. Because whether you’re brand-loyal or brand-evasive, an active brand-builder or indifferent bystander, we all play a central role in the human phenomenon of brand.